About Free AI SEO Tools

Free AI SEO Tools is an open collection of browser-based SEO tools for search professionals, site owners, and marketers. Every tool runs entirely in your browser. No data is collected, no sign-up is required, and nothing leaves your machine.

What you'll find here

11 free tools across performance analysis, technical SEO, on-page optimisation, local SEO, and AI search readiness. The tools are designed to be fast, practical, and private, the kind of utilities that SEOs use daily but shouldn't need to pay a subscription for.

Why this exists

Most SEO tools lock basic functionality behind paywalls or require API keys for things that can run in a browser tab. SERP previews, schema generators, readability scores, and title tag checkers don't need a server. They just need clean client-side code. This site provides exactly with no friction, no accounts, no tracking.

Privacy by design

When you upload a GSC export or paste your content, the data stays in your browser. There's no backend server processing your files. No analytics tracking your usage patterns. No cookies storing your data. The site is a static deployment on Cloudflare Pages, serving HTML, CSS, and JavaScript, and nothing else.

Built by Lawrence Hitches

Lawrence Hitches is an AI SEO consultant based in Melbourne, Australia, and Chief of Staff at StudioHawk, Australia's largest dedicated SEO agency with 115+ specialists across Melbourne, Sydney, London, and Atlanta.

His focus is AI search visibility: making sure brands get cited by ChatGPT, Perplexity, Google AI Overviews, and Copilot alongside traditional Google rankings. He joined StudioHawk in 2018 as a junior SEO with no agency experience, became General Manager by 2021, and was named Young Search Professional of the Year at the Semrush Awards that same year.

He's led the agency through geographic expansion, built its digital PR and web development divisions, and now oversees an AI/LLM research division. Major clients include Officeworks, QuickBooks, New Balance, and Kogan.

Technical details

  • Built with Next.js, React, TypeScript, and Tailwind CSS
  • Charts powered by Plotly.js
  • Deployed as a static export on Cloudflare Pages
  • No server-side processing, no database, no API calls
  • CSV parsing via PapaParse, ZIP handling via JSZip